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STUDENTS ENROLLED

    Marketing Basics

    Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. Your participants will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.

     

    Marketing Basics will provide the basic knowledge to your participants, and give them the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will give your participants the needed information to assist them in their marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.

     

    Who should attend?

    This course is for everybody

     

    CURRICULUM

    • Training Objectives

    • What is a Market?
    • Marketing is Not Selling
    • Understanding Customer Needs
    • Defining Your Product or Service
    • Case Study

  • Direct Marketing
  • Active Marketing
  • Incoming Marketing
  • Outgoing Marketing
  • Case Study

  • Guerilla Marketing
  • B2B Marketing
  • B2C Marketing
  • Promotional Marketing
  • Case Study

  • Product
  • Price
  • Promotion
  • Place
  • Case Study

  • The Marketing Pitch
  • Sell Value Not Price
  • Fun and Entertaining is Powerful
  • Choosing the Right Media
  • Case Study

  • Give Your Customers a Voice
  • It’s Not About You, It’s About Them
  • Every Interaction Counts
  • Answer Questions Honestly
  • Case Study

  • Brand Switching
  • Repeat Purchases
  • Brand Loyalty
  • Inform and Educate
  • Case Study

  • Awareness
  • Interest
  • Desire
  • Action
  • Case Study

  • Not Taking Social Media Seriously
  • Not Having a USP
  • Cross Cultural and International Translations
  • Not Building a Relationship
  • Case Study

  • Not Taking Social Media Seriously
  • Not Having a USP
  • Cross Cultural and International Translations
  • Not Building a Relationship
  • Case Study

  • Lessons Learned
  • Completion of Action Plans and Evaluation
  • Course Curriculum

    Modules 00:00:00

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    TAKE THIS COURSE
    • 70,000.00 19,999.00
    • 180 Days

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