Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and you will need to know how to utilize your great content. If you want your business to grow then your participants need to understand Internet Marketing Fundamentals.
The Internet is a marketer’s dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.
After completing this course, Individuals will be able to demonstrate their understanding of:
SWOT Analysis in Marketing
Marketing Research
Real Time Marketing
Brand Management
Social Media (I)
SEO Basics
Social Media (II)
Website Characteristics
Capturing Leads
Campaign Characteristics
Who should attend?
This course is for everyone
CURRICULUM
- Housekeeping Items
- The Parking Lot
- Workshop Objectives
- Pre-Assignment
- Action Plans and Evaluations
- Strength
- Weaknesses
- Opportunities
- Threats
- Case Study
- Module Two: Review Questions
- Case Study
Consume All Media
Finding the Right Price
Product Development and Improvement
Identify Your Target Audience
Case Study
Module Three: Review Questions
Case Study
Dynamic Content
Engagement Builds Followers
Constant Readiness and Monitoring
The Time the Place and the Media
Case Study
Module Four: Review Questions
Case Study
Every Interaction Counts
Consistent Through all Media
Unique Qualities
Needs to be Actively Managed
Case Study
Module Five: Review Questions
Case Study
You are Building a Community
A Personal Touch
Brand Champions
Make it Easy to Share
Case Study
Module Six: Review Questions
Case Study
Relevant and Original Content
Keywords
Value Proposition
Linking
Case Study
Module Seven: Review Questions
Case Study
Content is King
Blog and Interact
Webinars
Constant Monitoring
Case Study
Module Eight: Review Questions
Case Study
SEO Optimization
Landing Page
Analytics
Mobile and Tablet Friendly
Case Study
Module Nine: Review Questions
Case Study
Lead Management and Generation
Give Something Away
Quality vs. Quantity
Capture Repeat Customers
Case Study
Module Ten: Review Questions
Case Study
Tailored for Your Audience
Use Powerful Words
The 4 W’s of a Campaign
Monitor and Tweak
Case Study
Module Eleven: Review Questions
Case Study
Words from the Wise
Review of Parking Lot
Lessons Learned
Completion of Action Plans and Evaluation