Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and you will need to know how to utilize your great content. If you want your business to grow then your participants need to understand Internet Marketing Fundamentals.
The Internet is a marketer’s dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.
After completing this course, Individuals will be able to demonstrate their understanding of:
SWOT Analysis in Marketing
Marketing Research
Real Time Marketing
Brand Management
Social Media (I)
SEO Basics
Social Media (II)
Website Characteristics
Capturing Leads
Campaign Characteristics
Who should attend?
This course is for everyone
CURRICULUM
- Housekeeping Items
- The Parking Lot
- Workshop Objectives
- Pre-Assignment
- Action Plans and Evaluations
- Strength
- Weaknesses
- Opportunities
- Threats
- Case Study
- Module Two: Review Questions
- Case Study
Consume All MediaFinding the Right PriceProduct Development and ImprovementIdentify Your Target AudienceCase StudyModule Three: Review QuestionsCase Study Dynamic ContentEngagement Builds FollowersConstant Readiness and MonitoringThe Time the Place and the MediaCase StudyModule Four: Review QuestionsCase Study Every Interaction CountsConsistent Through all MediaUnique QualitiesNeeds to be Actively ManagedCase StudyModule Five: Review QuestionsCase Study You are Building a CommunityA Personal TouchBrand ChampionsMake it Easy to ShareCase StudyModule Six: Review QuestionsCase Study Relevant and Original ContentKeywordsValue PropositionLinkingCase StudyModule Seven: Review QuestionsCase Study Content is KingBlog and InteractWebinarsConstant MonitoringCase StudyModule Eight: Review QuestionsCase Study SEO OptimizationLanding PageAnalyticsMobile and Tablet FriendlyCase StudyModule Nine: Review QuestionsCase Study Lead Management and GenerationGive Something AwayQuality vs. QuantityCapture Repeat CustomersCase StudyModule Ten: Review QuestionsCase Study Tailored for Your AudienceUse Powerful WordsThe 4 W’s of a CampaignMonitor and TweakCase StudyModule Eleven: Review QuestionsCase Study Words from the WiseReview of Parking LotLessons LearnedCompletion of Action Plans and Evaluation