Multi-Level Marketing
Multi-level marketing, also known as MLM, is a business marketing strategy that many companies use in order to encourage current agents to perform while at the same time growing the team by recruiting and training new agents. This tactic of marketing helps boost the company’s sales force not only from the sales of the primary agent, but also from the sales and profits of the agents they have recruited.
With our Multi-Level Marketing training, your participants will discover the specifics of how multi-level marketing works and how to effectively source agents. For many companies, it can prove to be a valuable tool for not only building revenue, but also for building their marketing and networking circles.
Who should attend?
This course is for everybody
CURRICULUM
- Networking Marketing
- Independent Agents
- Commission-Based
- Agents Recruit New Agents
- Case Study
Leverage Personal Networks
Warm Lists
Internet Lead Generation
Purchasing Lead Lists
Case Study
Draw on Personal and Professional Network
Recruit Satisfied Customers
Recruit Those Who Seek Work Flexibility
Stress Benefits of Being Agent
Case Study
Invitation to Marketing Presentation
Focus Presentation on Benefits
Showcase Success Stories
Provide Several Presentation Media
Case Study
Sponsorship/Mentorship
Provide Training in Marketing
Provide Training in Recruitment
Provide Ethics Training
Case Study
Pair New Agents with Mentors
Benefits of Sponsorship/Mentorship to Mentee
Benefits of Sponsorship/Mentorship to Mentor
Best Mentorship Practices
Case Study
Provide Training in Presentations
Provide Copies of Marketing Presentation
New Recruits Practice Presentation
Offer Marketing Resources
Case Study
Social Media is Key to Networking!
Websites and Blogs
Facebook and Twitter
LinkedIn
Case Study
Building a Contact List
Leveraging Personal and Professional Networks
Provide Presentation/ “Elevator speech” Training
Discuss Follow-up
Case Study
MLM and Bad Rap for Ethics
Only Follow-up if Opted In
Keeping the Sales Pitch Honest
Keep Expectations Realistic
Case Study
Lessons Learned
Completion of Action Plans and Evaluation